HotSpot, BK Modi’s Spice Televentures Company and a mobile handset retail chain re-defined mobile entertainment space with the launch of ‘Movie Card’.
The Movie Card launched by HotSpot is a 1-GB SD card that contains a full-fledged movie along with ringtones, wallpapers and other trivia that you can play anytime, anywhere while waiting, travelling or at leisure. The movie is playable in all mobile handsets with an SD card slot and supports both movie compression formats - MP4 and 3gp. The new Movie Card will be available at all HotSpot mobile retail stores across the country at an introductory price of Rs 350/-. The present repertoire of movies offered includes Bollywood hits like Namaste London, Om Shanti Om, Lage Raho Munnabhai, Omkara and Devdas.
Speaking on the launch, Sanjeev Mahajan, CEO, HotSpot said, “It has been our constant endeavour to provide innovative products and services offering to our consumers. Given the fact that 30~40 % of mobile handsets in the country support various movie formats but there are no options for a legal shareable format for movies, we expect this segment to grow rapidly. This is just the first phase of launch of the product in the Indian market and we soon will introduce more than 50 movies on this medium by December 2009.”
Speaking on the thought behind the product, Mahajan said, “The product is based on the consumer insight for personal entertainment needs. Given a population of roughly 1.25 billion and a teledensity of 28 per cent, mobile handset-screen is the most prevalent screen today. An estimated 35 million Indians are currently using mobile phones and this figure is constantly on the rise. Foreseeing the huge unexplored market, we decided to tap into this medium and provide an entertainment option to our consumers that will be available with them 24x7”.
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